The Future of Digital Transformation
What is digital transformation anyway? It’s a huge buzzword but what does it really mean? Canva’s General Manager and Group Lead of Canva Print and Canva for Partners, Laura Haines, will lead a session explaining digital transformation in the marketing space, who is doing it well, what the benefits are and where Canva’s design software sits within the ecosystem of solving the constant dilemma of content creation at scale for marketers globally. Laura will look at digital transformation case studies, talk through design trends and content creation stats, explore where marketers are investing their time and money, and ultimately paint a picture of where digital transformation for marketers is heading.
Laura will discuss:
- What is the next big thing in the marketing ecosystem?
- Is full automation of marketing efforts possible with the emerging technology platforms?
- Holistic transformation of marketing in a digital-first world
28th/29th April 2021