Marketing track: Powering brand experiences through technology

Presentation

Synopsis:

We now live in a truly connected world, where brands and their consumers engage across a series of seamlessly interconnected touch points; some physical, some digital and some human. Rarely can a great, truly differentiated experience be delivered via a single channel.

In this session, Jonathan Cummings will explore how brands are designing seamless physical, human and digital experiences, enabled by technology. Jonathan will showcase ground-breaking case studies from brands such as Singtel, BMW and Kit Kat as well as retail destinations including K11 Musea.

Session Date

Session Duration

36

Minutes

Event

DX Asia 2020

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Speakers

Marketing track: Powering brand experiences through technology
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Jonathan Cummings

President, Greater China

President, Greater China
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Marketing track: Powering brand experiences through technology
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President, Greater China
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President, Greater China
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If you have any questions please reach out to our team anytime!