Marketing track: Powering brand experiences through technology
We now live in a truly connected world, where brands and their consumers engage across a series of seamlessly interconnected touch points; some physical, some digital and some human. Rarely can a great, truly differentiated experience be delivered via a single channel.
In this session, Jonathan Cummings will explore how brands are designing seamless physical, human and digital experiences, enabled by technology. Jonathan will showcase ground-breaking case studies from brands such as Singtel, BMW and Kit Kat as well as retail destinations including K11 Musea.
DX Asia 2020