Marketing track: How content shapes brand experiences
Research shows that content directly impacts the way customers feel about a brand.
• 60% of us use the same type of emotional language for our favourite brands as we do family, friends and pets. Words like HAPPY, ADORE, LOVE...
• 44% of people would recommend a product or brand to others based on emotional criteria
• 62% of consumers feel they have a relationship with a brand
How can brands stay “human” as businesses pivot to be digital-first and what role does content play?
DX Asia 2020