How We Utilised Customer Data for Rigorous Persona Research and Ultimate Personalisation of Content
In this session, 2 speakers will explore:
- How do data and insights play a role in your business and/or marketing?
- What are some examples of data-focused innovations that BAT has done recently in order to stay on top of the game?
- How do B2C companies in the region, especially FMCGs, leverage data solutions?
- What are you seeing in the market around data challenges B2C companies are facing?
- What are the challenges have you been facing in creating a data-driven research / marketing / personalisation strategy?
- How has COVID-19 changed your marketing strategies?
- What are some of BAT’s goals in 2021 and investments in martech focusing on?
24th-26th Feb 2021