How We Used Automation, AI, and Attribution to Optimise the Customer Experience

Fireside Chat

Synopsis:

In this fireside chat, the 2 speakers discussed: 
- The use of ai and ml to spot otherwise hard to detect industrial failures and in cancer care.
- The vast improvement in preventing accidents or incorrect therapy by using strict biometric monitoring of workers.
- Reductions in costs achieved by using supporting technologies like cloud and enhance edge computing that brings quicker results at a fraction of the price.
- How marketing has changed to being entirely value driver and how ROI of technology has become the focal point of any effective marketing campaign.

Session Date

24th-26th Feb 2021

Session Duration

30

Minutes

Event

Virtual MarTech

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Speakers

How We Used Automation, AI, and Attribution to Optimise the Customer Experience
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Gautam Balakrishnan

Chief Marketing Officer (Services) & Country Director (Singapore & Malaysia)

Chief Marketing Officer (Services) & Country Director (Singapore & Malaysia)
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How We Used Automation, AI, and Attribution to Optimise the Customer Experience
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Chief Marketing Officer (Services) & Country Director (Singapore & Malaysia)
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Chief Marketing Officer (Services) & Country Director (Singapore & Malaysia)
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Roshni Datta

Director of Marketing, Asia Pacific & Japan

If you have any questions please reach out to our team anytime!