Digital Consumers of Tomorrow, Here Today
In the year 2020, the move from offline to online has taken off faster than anyone expected. Five years of digital transformation happened in a single year, video and social media are leading engagement platforms, and almost 7 in 10 consumers in Southeast Asia have gone digital. Hear from Dhruv Vohra, Facebook Singapore, and Praneeth Yendamuri, Bain & Company, on the rapid acceleration of the digital economy today. They will dive into how the digital consumer’s discovery habits are changing and their growing preference towards online channels. Learn about why brands need to prepare for an omni-channel future, differentiate in today’s digital marketplace and lead in the world of Discovery Commerce.
24th-26th Feb 2021