How We Reimagined Our Customer Journey Funnel While Balancing Personalisation and Optimisation
In this fireside chat, the 2 speakers discussed:
- Evolution of customer journey over the years from our experiences.
- Personalization in the era of digitization and impact of customer communications.
- Live case examples of impact of personalization ( Japan and Vietnam examples).
- The customer journey in near term future and its impact on marketers.
24th-26th Feb 2021