How We Reimagined Our Customer Journey Funnel While Balancing Personalisation and Optimisation

Fireside Chat

Synopsis:

In this fireside chat, the 2 speakers discussed: 
- Evolution of customer journey over the years from our experiences.
- Personalization in the era of digitization and impact of customer communications.
- Live case examples of impact of personalization ( Japan and Vietnam examples).
- The customer journey in near term future and its impact on marketers.

Session Date

24th-26th Feb 2021

Session Duration

31

Minutes

Event

Virtual MarTech

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Speakers

 How We Reimagined Our Customer Journey Funnel While Balancing Personalisation and Optimisation
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Racheal Toh

Head of Marketing APAC

Head of Marketing APAC
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 How We Reimagined Our Customer Journey Funnel While Balancing Personalisation and Optimisation
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Head of Marketing APAC
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Head of Marketing APAC
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Ramachandran RV

Director Marketing, Asia Pacific, Professional Solutions

If you have any questions please reach out to our team anytime!