On-Demand Library

Clicking on the session banner and be redirected to the on-demand content. Enter your email and password to watch the full session. Enjoy! (add tito registration button, remove header, create banner, add social icons, MarTech On-Demand Content Library? Deep dives with MarTech enthusiasts?

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The attention span of average user is getting shorter and our brains tend to avoid the content which is not demanded. Tune in to this session to learn how to create digital experiences that your audiences demand. The session is full of insights about how to recalibrate!

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Many companies adopt customer-centric approach but only a few champion the idea of being truly customer-centric all round the company. This session will teach you how to become digitally agile and revolutionise customer experience.

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Tech and marketing are becoming more and more integrated everyday hence Large businesses and startups alike are utilising and building tech-driven marketing tools. Join us at this session to learn more about how technology is marketing helps drive effectiveness and efficiency.

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Do you know the Do's & Don'ts of building a marketing stack from scratch? What about the key differences in approaching the MarTech stack between digital native and traditional companies? If not, this session is here to help you save unnecessary spending as marketing tools might be costly when used wrongly!

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Many companies urged to push for digital transformation without even knowing what would be beneficial or disruptive. In this session our speakers will talk about the latest trends in digital transformation from omnichannel marketing to AR & VR, and about what to prioritise and what not to.

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Technology has become an inseparable part of marketing, but there is still room to improve. As digital transformation gets more and more popular everyday, are we really ready for this? Are marketers ready to be "technocommercial" savvy? Learn more about how technology fosters marketing and how you may adapt.

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Not all digital transformation process ends up being successful. Different strategies are required for different industries and company sizes. In this session you'll have the opportunity to listen to the best practices of managing the changing and achieving efficient digital transformation.

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Data is everywhere and it's immense. Businesses are looking for innovative ways to optimise the "Big Data" to make the most out of their customer data. In this session you'll have the opportunity to hear more on how different industries optimise their customer data to enhance customer experience through analytics.

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As digital world becomes more and more dominant in the field of marketing as opposed to offline world, the experiences that are offered by brands should be digitally enabled at all aspects. In this session, learn more about how to manage customer experience in the digital age for competitive advantage.

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Chatbots are becoming more and more popular among businesses for a variety of benefits. Not only they offer the fastest responds to customer complaints, but they are also highly consistent with the experience they provide. Learn how implementing a chatbot would help boosting your customer retention rates.

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Marketing Automation is a life saver as we regard the content as the "King". We consume so quick, so we need to produce quicker. That's when marketing automation becomes handy. Learn the fundamentals of marketing automation platform, AI's role in marketing automation and differentB2B and B2C platforms.

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Companies are collecting their customers' data from almost every interaction. Resulting in heavy invest on new marketing tools that would help them analyse that huge chunk of data to increase customer retention and acquisition. Learn how brands are embracing a data-driven approach to marketing & what it is driven by.

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Building a MarTech stack from scratch would be costly and you might end up risking the ROI by doing so. Hence, extracting the optimal outcomes from your current MarTech stack might be a wiser move. Learn how to make the optimum us of your current MarTech stack, and increase ROI with minimal spending.

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Globally a new measurement is introduced everyday in order to contain the Covid-19 and it has a huge impact on customer behaviour. As a result, companies are revisiting marketing efforts to stay relevant and offer value to customers. Learn the new world amidst Covid-19, learnings we went through and the future ahead.

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Data is one of the most valuable assets of a company and it's essential to make data-driven decisions to strive in the digital age. In this session, we'll explore the key challenges faced in adoption of MarTech tools and the differences between B2B and B2C companies in their data-driven marketing efforts.

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We consume a lot of content and as a result we generate a lot data! Companies collect data about almost every customer interaction from what type of content do they watch to how long they watch it for. In this session learn more about how AI is shaping the future of content marketing to attract customers.

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The attention span of average user is getting shorter and our brains tend to avoid the content which is not demanded. Tune in to this session to learn how to create digital experiences that your audiences demand. The session is full of insights about how to recalibrate!

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The cost of customer acquisition more than doubles the cost of retaining an existing customer. As a result, almost every company regardless of their industry are introducing loyalty programs. In this session, you'll learn more about the best practices of creating a loyal, repeat customer base.

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As attention span of average customer's gets shorter, content personalisation became a must to get exposure. Hence more AI-led technological tools are introduced to help tailoring relevant content to different customer segments.Learn how AI may give you the competitive edge in content personalisation.

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The customers who spend the most tend to be the most loyal and old ones. To keep business profitability high, companies invest more in offering immersive CX which has a direct relationship with new marketing tools. Learn how you may convert more customers to become loyal customer with cutting-edge tools.

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As Covid19 changed the way we consume online contents, video has become more and more integrated into marketing campaigns as its popularity among customer soar. In this session our customer will shed light on innovative ways of creating live video and events worth talking about.

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With the rise of digital, customers are evolving and being more prone to marketing messages. Hence the need to customise the customer journey grows big. Tune in to this session to learn more on how the Customer Journey has evolved over the past 20 years in the restaurants industry.

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Audience profiling and understanding personas are huge in enhancing CX. However, it's a great challenge to find the right tools and solutions for a flawless process of spotting the differences between customer in different segments. Learn how different industries utilise technology in achieving audience profiling.

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As more and more alternatives for each product are introduced to the market everyday, selling becomes more difficult and the traditional sales pitches become obsolete. In this session, our speakers will discuss the importance of turning boring sales pitch into an entertaining story to capture your customers' attention.

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The pandemic has impacted the average customer's psychology in many ways. As the days go by the impact only becomes bigger. Therefore, analysing the customer insights better becomes an inseparable practice for marketers. Tune in to hear more about how you may keep up with your customers in a time of crisis.

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Almost every company out there is investing heavily on transformation. However, in transformation, there is no one size fits all strategy. Different industries and company size have different needs. Therefore, transformation means different things to all. Learn what transformation means in different perspectives.

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Data becomes a burden at the back of the company unless it's married with powerful software which could potentially make the most out of it and help strategising business direction. Learn how advanced technologies may help enhance the data-driven marketing implementation.

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The customer journey needs personalisation as the customer behaviour is dynamic. Customers are evolved into the new norm, companies should find innovative ways to stay true to their purpose while staying relevant to the customers. Learn how you may spot the changes in the customer behaviour and take action accordingly.

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Average customer behaviour has changed dramatically due to the pandemic, the need to implement data-driven decisions in all aspects has become a must. Introducing data-fed decisions into marketing efforts to avoid failing eventually. Learn how you may utilise data in marketing efforts to stay relevant in your industry.

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Omnichannel marketing and data-driven marketing are two of the most hyped trends. What happens when we tie both ideas hand to hand for the greater cause? In this session, our speakers will shed light on how implementing data-driven decision into omni-channel marketing efforts may be a game-changing action.

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Are what you offer to your customers and what they actually demand in align? Are you able to spot the details in the evolving landscape of customer behaviour? Learn how the perception and reality may differ from each other when it comes to customer demands and enhance customer experience.

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Data analysis may mean nothing unless you can meaningfully visualise the data to spot the actionable insights and trends. Only then those findings could be translated into powerful stories to sell your idea better. 

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It's no surprise that mobile has prevailed in the digital world and it will keep shaping the future of digital landscape at an unprecedented speed. In this session our speakers will shed light on how you may stimulate business growth by designing seamless online experience via customer engagement tactics.

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How technology has helped brands to stay relevant to and engage with their customers during the times of crisis, namely Covid-19. How the customer journey is affected and how the actual customer behaviour is changed while brands strived to point those changes through cutting edge technologies.

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Budget optimisation has always been a challenge and it may end up in a disaster if not done right. With the recent advancements in technology, marketing automation has now become the standard. Learn real life success stories on how to double your revenue without doubling your marketing spend.

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Digital has become an integral part of our world. Failing to adopt new technologies at the right time in the digitalising world may see you staying behind, or even out of the game. Tune in to hear more on how to follow the right trends and capitalise on disruptive technologies to gain the competitive edge.

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As the number of stimulus we get exposed to increases immensely everyday, it becomes harder to catch one's attention. Hence, B2B customer journey evolved to be similar to B2C. Therefore, it needs to be digitally transformed as it is much more than phone calls and emails.

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This session is a great opportunity to learn which measures you should to take into account when implementing a new MarTech stack. Things to consider when partnering up to further your digital capabilities and maximise your ROI along the way.

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Marketing department works hard to protect and increase the brand reputation at all costs under CMO's leadership. Today, the role of the CMO extends beyond leading the marketing department to working across the company as a business leader, encouraging innovation and cross-departmental collaboration.

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Customer journey have changed immensely as new mediums are being introduced everyday. Different mediums require different content and different approached. However, this all makes sense when the customer experience is seamlessly connected all across. Learn how it's done most efficiently.

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Data is the fuel of a company and needless to say that data-fed decisions deliver solid results. Are you utilising your customer data correctly? Are you able to offer seamlessly connected omnichannel experience to your customers? Tune in to learn how you may leverage data to improve your omnichannel marketing efforts.

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The world is shifting to be digitalised so do our identities. Everything we do is either online or shared online. Hence, our online environment has an immense impact on our digital identities. Tune in to learn more about how brands could get ready for the changing world of digital identities.

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Content comes in many shapes and it's the King. Especially with how narrow our attention span has become, it's vital to personalise the content according to your target audience to gain exposure. Learn the Do’s & Don’t’ to offer the most relevant content to the right audience and the technologies available.

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Bulk of customer interaction with marketing material occurs in the wider web and offline. Analytics packages are failing to capture up to 80% of this customer behaviour. Learn how to return that missing data and begin to make data-driven marketing decisions to deliver personalised experiences.

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The lines between social networking and shopping have blurred immensely. Channels and features that were once a novelty, have now become essential items. Are brands meeting customers where they are? Find out what the data says, and why a social-first mindset could be the key to breaking through to the 2021.

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In today's market, customers are interacting with companies across many channels, daily. But how are they turning data into smart decisions? Listen to hear how these companies are using innovation driven by data to impact their bottom lines.

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Discover how the current pandemic has encouraged companies to adapt the CX, what changes in customer behaviour have they seen, has the product portfolio have to be expanded - this panel will take a close look at personalising the CX.

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Learn how these companies are best trying to serve up a new digital experience for consumers through process automation and optimisation and which MarTech tools are valuable?

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Dive into this fireside chat to hear what each companies expectations are regarding the "digital customer experience" & "Can it ever be good enough" - a key question for current marketing environments.

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Learn how cross-industry companies have more efficient marketing through customer data management. Where do you start with customer data? Do you need as much data as possible or a curated data set on your customers? And how do you decide what data to keep? 

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How, in practice, rolling out data-driven marketing can work for businesses, but what are the key pitfalls along the way. What challenges have you faced in using it for marketing purposes? And what are some of the biggest considerations marketing managers need to make before venturing into this practice?

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The global pandemic has certainly accelerated the process of digital transformation. Who from those companies has managed to pivot in time to survive the current challenges? What could be the highest priority to go for? And how can organisations with legacy platforms and technology adapt?

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• Overcoming data management issues and execute transformation that meets customer expectations
• Enabling technologies that fits strategy and goals, increasing social selling and digital storytelling
• Personalise CX, build CRM system to create seamless customer journey regardless of channel

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• Re-align and orchestrate your content strategy across the customer journey in the post-COVID world
• Is content still king? Meet the royal family for B2B buying in the virtualised experience economy
•  Digital content experiences and personalisation: Captivate audiences and drive buyer action

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• Advanced data-driven customer experience infrastructure helps companies deliver hyper-personalised experience and product to customers
• How to expand your data channels, and refine customer’s interests/needs through data analytics, in order to gain customer satisfaction in tandem

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• Improving data platform to optimise digital CX

• Keeping consistency on digital platform, delivering an omnichannel experience
• Integrating MarTech in order to improve customer relationships and retention, gathering and evaluating customer feedbacks, improving user interface design

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• Customer centrism, linking CX with business outcome
• Customer-centric mindset and strategy
•  Integrating customer centric experience with customer success, maximising the product/service value from customer point of view, and increasing customer retention

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• COVID19 and key imperatives for a successful Modern Marketing Model
• Modern operating model to capture value from the MarTech slacks
• Organising framework to simplify the role MarTech for C-Suite

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• How companies adapt trends through data analytics, machine learning and algorithms
• How AI can immensely empower the post-COVID world and maximising business outcomes
• How AI is changing consumption patterns and business models

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• Balance safety and convenience to provide the best alternative experience
• Differentiate with ethical marketing to build long-term values
• Adopt granular consent to earn customers’ trust

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• Transforming customer journey through data capturing & customer feedback, understand customer engagement level
• Roll out a cogent strategic plan that addresses customer needs. The CX strategy must actualise the business strategy

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• Revolutionary MarTech? Smart devices are everywhere, how to capture your true customer?
• Emerging technologies - Personalised notification & personal conversational chatbot
• Plan, people, process and platform approaches, design thinking mindset 

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• Revolutionary MarTech? Smart devices are everywhere, how to capture your true customer?
• Emerging technologies - Personalised notification & personal conversational chatbot
• Plan, people, process and platform approaches, design thinking mindset 

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In this Fireside Chat, Tealium has shed light on shifting to First-Party Data to enhance customer experience. It’s a crucial time to change your data strategy as the cookie apocalypse is approaching fast. Tune in to hear expert thoughts on how to achieve this transition!

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In this session, you’ll find answers to questions on how modern leaders rely on data to drive business innovation? Why data-driven leadership is necessary in today’s business world? What skillsets and technological tools help achieve this outcome of business innovation?

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4 speakers, 4 different industries, 1 ultimate goal - How do we best implement a holistic data analysis approach to find hidden, meaningful insights in structured and unstructured piles of data?

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Data is getting larger and becoming the most valuable asset of modern companies, but how we can make sure the best use of data unless we have an established data-driven culture company wide? Tune in to learn the obstacles holding your business back from building such a culture.

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It’s not called big data because it sounds fancy but because it WAS big. Now it’s HUGE! Thanks to modern technologies such as AI we have the opportunity to analyse the data in a much shorter time when compared to pre-AI era. In this session our speakers will dig into the realms of AI to share their expertise on how AI comes in handy to analyse huge chunks of data.

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No surprise that AI is the next big thing for almost every industry, and in a digitally enabled world where everyone is computer literate, senior managers must find a way to stay on top of their knowledge to be differentiated as a leader and further ROI. Senior-level executives from different backgrounds have shared their expertise sought from years of hands-on experience.

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Data is private and sensitive, especially a customer’s personal data. Working on data may undermine business performance rather than increasing it if not dealt with meticulously. In this session you’ll learn how to handle & share data between departments, how to minimise data breach to maximise reputation and cross-department data sharing.

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At a time when everyone is trying to digitise, like yesterday… Digital transformation marks a radical rethinking of how an organisation uses technology, people and processes to fundamentally change business operations. But if people lack the right mindset to change then this leads to a very real business challenge.

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- Delivering a better/enhanced customer experience.
- Streamlining internal processes to ensure faster/more accurate business agility.
- Cost reductions by leveraging digital and innovation.

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- Digital transformation through People, Process, Products.
- Overview of digital transformation stages and types of structural, cultural, and business transformations.
- Thinking end-to-end to manage continuous transformation and thinking differently beyond silos.

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- There are enough technology and digital literate executives and employees who embrace innovation to execute digital transformation agendas.
- To a post-pandemic landscape, what would it take to re-skill entire industries and what are the defining factors that will create successful outcomes?
- Why does it take longer for some organisations to adapt to change?
- What are things that organisations can do to innovate faster and better?

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- What is your job as a Chief Transformation Officer?
- What views and beliefs do you hold about transformation? How do they materialise?
- How do you engage rational thinking and emotions when driving transformation?
- What conversations do you have with other senior leaders along the journey?
- How does the current crisis change transformations agenda and work?

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The challenges CX professionals face in listening to the voice of their customers and how they can leverage data in order to overcome these challenges. The consumer journey today is no longer straightforward, and it is important for businesses to extract and analyse consumer data across multiple touch points. Learn how to approach different types of consumer data to gather actionable insights, and use them to build a meaningful customer journey.

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- Your views about transformation? How did the journey start for you?
- What are the most difficult questions you have been asked?
- In the current crisis, what and how has transformation changed for you and your management team?

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Everyone is aware that the key to successful digital transformation includes good leadership, capability building, empowering workers, upgrading tools, and communication. In reality these are much harder to achieve. In this panel discussion, collaborate and share success stories on how cross-function alignment have improved performance and equipped companies to sustain the changes made.

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- Think, plan, staff, and budget for continuous improvement, not projects.
- Let everyone feel the pain of your customers, not just the customer service or CX team.
- It’s easy to find reasons why you can’t improve in a particular area. Avoid this trap and find ways in which you could cultivate a culture of agile learning.

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- Customer journey where Conversational Experience & AI has been implemented and key learnings from the outcomes so far.
- How do you define and measure the ROI of Conversational Experience related initiatives?
- Selection criteria to identify the right Conversational Experience partner.
- Challenges/ Limitations inhibiting unlocking the true potential of Conversational Experience & AI.

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- Be as transparent as possible to your customers, they will appreciate it better that the company can empathise with them in this crisis.
- Shift the focus more towards addressing needs, selling can come later. Cross functional teams work best in addressing customers at this level can’t be the only one accountable.
- Treat your customers the same way you would want to be treated.

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We have the technology and the skills all we need now is the cultural change... Corona virus will normalise digital transformation for everyone. During this session join together and discuss the best ways you found the crisis aided your organisation to embrace digital transformation, and what you are now taking forward with you to maintain it to provide the best customer experience.

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The convergence of data analytics and marketing insights means that companies are now able to deliver more meaningful customer experiences that differentiate their brand. During this discussion, you will be able to discuss what you feel are the key aspects to leverage your companies analytics potential, in order to be competitive in the future.

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The recent pandemic has urged many changes for businesses and all departments strive to keep up with the dynamism of the status quo. Finance is no different and the CFO mindset needs a shift to better FP&A to ensure profitability. Tune in to hear more on how to adopt this new mindset and what to take into account when doing so.

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Ever growing data has urged brands to integrate data and analytics into all aspects and departments of business. In this session, our speakers discuss on how the financial leadership is affected from this change and what new skillsets finance leaders need to develop in order to differentiate from their counterparts.

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Technology is evolving faster than ever. Groundbreaking tools are being introduced and becoming démodé in the blink of an eye. However, the need for technology is still there to make sure business profitability and cost optimisation across all business units. Tune in to hear expert thoughts on achieving FP&A excellence with cutting edge technologies.

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Over the years, CFOs role has evolved to assist CEOs in driving business towards a desired objective. With this evolution, more responsibilities are loaded to the job description of a CFO. In this session, our speakers have discussed how and why a CFO is optioned to lead the change management process rather than waiting for their C-Suite peers from cross-departments.

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In today’s business world, It’s agreed that the finance team is not only responsible for financial activities but have a more holistic responsibility toward almost every department that exists in a company. Therefore, it’s crucial to have an adaptable finance team to ensure they add value to overall business and ledgers!

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Adding value as a financial leader simply means supporting the organisation (specifically the CEO) to do what they do best. This can only be done if cross-functional agility, support and business partnering are fully embraced... easier said than done. In this discussion you will be able to hear and share your thoughts on how collaboration needs to be part of the culture while thinking about how finance underpins many of the other functions in a very real way. 

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It's an exciting time for FP&A, driven by CFO's, to become a more value-creating resource to the CEO. During this discussion we will talk about the opportunities of incorporating AI into the Financial Forecasting Process, Digital marketplace opportunities to embrace and how to find the right tech, process and people for this.  

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The recent pandemic is drastically changing customer behaviour and brands are having to provide engaging and empathetic omnichannel customer experiences to drive brand affinity, increase sales, and build loyalty. The digital experience is fast becoming the new brand. Sitecore and Ecosystm surveyed over 500 digital decision-makers across the Asia Pacific region to discover how organisations are evolving to meet the demands of the connected customer.

What are the factors that will drive a great digital experience?
What is the maturity of businesses in ASEAN regarding the digital experience they offer customers and employees?
What steps should you take to improve the digital experience your own organisation offers?
 
Join this session for fact-based insights into the digital mindset of business leaders across the region.

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The move from an offline to an online economy in Southeast Asia has taken off much faster than anyone expected. Change that was supposed to take place over a few years happened in one. Consumers in Asia are embracing the new digital reality. What are the digital consumer trends shaping the next normal, and what are the implications for businesses?

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2020 is poised to be the year of digital innovation. Tune in to learn how Sitecore is innovating to help organisations engage the customer with the right experiences at the right place and at the right time.

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We now live in a truly connected world, where brands and their consumers engage across a series of seamlessly interconnected touch points; some physical, some digital and some human. Rarely can a great, truly differentiated experience be delivered via a single channel.
 
In this session, Jonathan Cummings will explore how brands are designing seamless physical, human and digital experiences, enabled by technology. Jonathan will showcase ground-breaking case studies from brands such as Singtel, BMW and Kit Kat as well as retail destinations including K11 Musea.

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Join this session for a look at the capabilities of Conversational AI, the new possibilities it opens up for CX, the operational and business problems it helps solve, and some of the results companies are starting to see.

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Research shows that content directly impacts the way customers feel about a brand.

• 60% of us use the same type of emotional language for our favourite brands as we do family, friends and pets. Words like HAPPY, ADORE, LOVE...
• 44% of people would recommend a product or brand to others based on emotional criteria
• 62% of consumers feel they have a relationship with a brand
 
How can brands stay “human” as businesses pivot to be digital-first and what role does content play?

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With a renewed focus on digital transformation this year, businesses are re-evaluating how they are delivering digital customer experiences.It is clear that businesses who have built a strong digital foundation are in a better position to weather change. In 2020, we’ve seen a few years of digital investment in a few months and we continue to see the impact today. Agility built on a solid tech foundation is the name of the game. By unlocking data insights and enabling intelligent customer experiences, business across the world are dealing with complexities associated with the need for transformational change.
 
In this session, we will talk about how you can use Cloud and AI technology to know your customers, empower your employees, optimise your operations, and create a new world of innovative products and services.

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The role of digitisation and personalisation in delivering an omnichannel experience in the insurance sector.
- How the pandemic has accelerated digital acceleration in the insurance sector
- Changes in customer expectations and customer journey
- The role of personalisation in delivering meaningful DX

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How to create unique experiences for the diverse audience that led to an increase in conversions.
- Implementing personalised user experiences and content for different users
- Updating the brand image by delivering a better UX
- Consolidating websites - better omnichannel communication

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How Far East has leveraged digital technology to stay resilient in the face of market fluctuations.
- Importance of marrying infrastructure with digital marketing
- Using a data-centric solution like Sitecore for a complete picture of customer interactions
- Building an efficient implementation team

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from you!